About us

Our Promise

Established since 1980, AMERICAN DREAM is world renowned for creative innovation, exceptional choice and unbeatable quality. We’ve been at the forefront of the industry, continuously pioneering new application systems, investing in the development of safer, faster and better technologies, that have undoubtedly shaped the extensions market and earned us our reputation for being The Experts in Hair Extensions. Our promise is to guarantee high quality products at the best prices, delivered with a service you can trust and the assurance of fair trading terms.

AMERICAN DREAM is ISO 9001:2008 accredited, which means we conduct affairs to the internationally recognised quality standard of business excellence across all our systems and processes, as audited by the British Standards Institute (BSI).


Ethical Trading

AMERICAN DREAM works with organisations that meet our ethical policy standards.
This Ethical Policy serves as a guideline for all of our business practices. Decisions on whether an organisation meets our ethical standards are taken on an individual basis, with consideration given to information from recognised sources and input from our current clients.

1. We actively seek to work with and support organisations that promote the interests of their local communities by providing a source of income that will benefit the positive development of their society.

2. We actively engage with organisations that offer conditions of employment that are fair to all their employees; compliant with health and safety regulations; and where remuneration is reflective of the input hours and overtime, if any, at or above the local minimum wage.

3. We actively seek to work with organisations that source raw materials ethically from quality controlled, reputable suppliers and that they pay individual hair donors fairly and timely. 

4. We actively seek to work with quality assured Companies that meet International standards, such as ISO9001:2008.


Training & Support

AMERICAN DREAM offers group and bespoke training for professional salons and stylists which means you can learn any application system, at your desired pace. See our dedicated Training Page for information on the Courses we offer or email training@americandreamextensions.com for more information.

We support our extension salons with point of sale, including window posters and desktop cards, to help you promote your services.


Helping you Profit

Our products on our ecommerce site are sold in single units at our best trade prices for professional salons and stylists. For stockists of our most popular instant Quickfix™ Clip-In Extensions, we have affordable entry packages, with excellent margins and new space saving display stands, which means you pocket even bigger savings and larger profits.  Contact our Mail Order Team on +44 (0) 1582 320 100 for details.


Customer Care

AMERICAN DREAM strives to support you wherever we can. Our friendly, knowledgeable consultants are available, Monday to Friday 9.30am – 6.30pm, to listen and respond to your needs. So if you have any queries, any product innovation ideas or if there is anything you think we can do better, contact us at our headquarters on +44 (0) 1582 320 100 or email customerservice@americandreamextensions.com